1、 Customer Requirement Overview
In 2022, we received an invitation for cooperation from a well-known chain store in the United States through the Internet. They hope that our sweater factory can design and produce a high-end and elegant set for them. This set needs to reflect the texture and fashion sense of the product, while also conforming to their brand positioning and consumer preferences.
2、Design and Development Process
⑴. Market research: We first conducted in-depth research on the US market, analyzing the current popular fashion elements, consumer preferences, and product characteristics of competitors. This provides strong data support for our subsequent design.
⑵. Initial Design Draft: Based on the results of market research, our design team has started working on the initial design draft. In terms of color selection, we chose the classic yet fashionable coffee color; In terms of style design, we focus on smooth lines and exquisite stitching, striving to create an elegant and comfortable wearing experience.
⑶. Fabric selection: To ensure the quality of the set, we have carefully selected high-quality wool fabric. This fabric not only has good insulation performance, but also has good breathability and softness, which can ensure the comfort of wearing.
⑷. Pattern making and sample production: After the initial design draft was finalized, we proceeded with pattern making and sample production. During the production process, we constantly communicate with the design team to polish and optimize the details, ensuring that the samples meet the design requirements.
⑸. Customer feedback and modification: We will send the samples to the American chain store customers for review. The client has expressed high recognition of our design, but has also provided some valuable modification suggestions. We made corresponding modifications based on customer feedback and ultimately determined the production plan.
After the product delivery, we received positive feedback from our American chain store customers. They stated that this high-end and elegant coffee colored set has received widespread praise in the market and has sold well. At the same time, the customer has also expressed high recognition of our factory's design and production capabilities, and hopes to have more cooperation with us in the future.
Through this cooperation, we have not only created a high-quality product for our customers, but also won a good reputation and business opportunities for our factory.
